William Moorcroft Makers Marks and Information

William Moorcroft Makers Marks and Information.

William Moorcroft studied art at Burslem then in London and Paris. He experimented with his own pottery designs around 1896 while working for James Macintyre and produced Aurelian Ware which was partly decorated with transfers and partly painted by hand. Moorcroft developed highly lustred glazes and used oriental shapes and decorations. Some of his techniques were closely guarded trade secrets. He then developed his famous Florian Ware, with heavy slip and a translucent glaze which produces brilliance of colour.

Moorcroft Florian Ware Jug — A WILLIAM MOORCROFT MACINTYRE & CO. ‘FLORIAN WARE’ JUG Circa 1910 Circa 1910 Of slender tapering form, 20cm high, printed factory mark, green painted W.Moorcroft. Sold for £125 at Bonhams

William Moorcroft Spanish Pattern Earthenware Teapot — A WILLIAM MOORCROFT (1872-1945) ‘SPANISH PATTERN’ EARTHENWARE TEAPOT CIRCA 1915, SIGNED IN GREEN W. MOORCROFT Tube-lined, painted and glazed with a foliate pattern 8 ¼ in. (21 cm.) high. Sold for .GBP 1,750 at Christie’s

Painted Moorcroft Makers Mark post1953 — Painted Moorcroft makers mark post 1953

Moorcroft Anemone Decorated Vase — Moorcroft floral decorated vase, blue, with original paper label, vase is 7″, in good condition. Sold For: $150 at Hudson Valley Auctioneers LLC Beacon NY

Moorcroft Dawn Pattern Vase — A MOORCROFT DAWN PATTERN VASE, CIRCA 1928 painted with a continuous band of blue trees and hillocks to off-white ground within zig zag bands in blue and pale yellow impressed and painted marks. 33cm high

Moorcroft Cornflower Vase — ‘Cornflower’ vase, stoneware with tube-lined decoration, designed by William Moorcroft, made by James Macintyre & Co, Washington Works, Burslem, ca. 1910. Victoria and Albert Museum

In 1913, William Moorcroft set up his own factory at Cobridge with staff from Macintyres, and backed by a financial arrangement with Liberty & Co of London, The business succeeded. Much of the output was sold through Liberty & Co and Tiffany in New York City. In 1928 Queen Mary made him “Potter to the Queen” through a Royal Warrant, which was stamped on the pottery. His son, Walter joined the company when he was twenty, and took over the management of the pottery in 1945 just before William’s death.

Reference: Wikipedia